BIOGRAFÍAJavier has a humanistic and cultural background, combined with a focus on innovation, marketing and the implementation of technological advancements. He spends most of his time applying this to business development, working as strategic consultant for a variety of projects, mainly for the audiovisual and culture sector. Cofounded and directed CineCiutat – a cinema run by a non-profit organization, which he now presides – creating new ways of active audience participation and management & marketing approaches. He collaborates at a national and international level with numerous festivals and forums, most notably the European Commission’s DG Connect; as member of the Board of Directors of C.I.C.A.E.; and with Europa Cinemas, developing various Innovation Labs and as part of their Innovation Group and Validation Committee, all of them under the umbrella of the Creative Europe MEDIA programme.